Mobile banking apps have become a norm for the tech-savvy banking clients as they prefer to access their bank accounts with a click rather than physically visiting the branch. Banks too are gearing up by creating feature-rich apps that deliver the most amazing user experiences. However, this is where most players get stuck because they fail to differentiate between mediocre and exceptional user experiences. This is one pain point that can cause customers leaving your app and even considering another bank for their accounts.
Considering this factor, it becomes critical for banks to reassess their mobile banking app development strategies and work on the UX they provide. Hence, user experience becomes one of the most important value-adding differentiators to elevate the level of customer satisfaction and loyalty. If you are struggling in this context, here are some useful tips that can help you in improving the user experience delivered by your mobile banking app.
1. Remember that security should be the top priority with banking apps
A secure and simple UX is the mainstay of a banking app’s success but ensuring the security across two different operating systems can be a big challenge. The idea is to achieve a balance between security and a good UX. Though developers have resorted to incorporating a multi-factor authentication in apps, the user’s response has not been favorable. A professional mobile app development company will come up with suggestions such as using technologies such as fingerprint or voice or facial recognition. These innovative technologies have the capability to take the app security to the next level without having an impact on the usability factor.
2. Seamless integration of legacy systems with customer interface is the key
Customers who use mobile banking expect services that are faster and more convenient as compared to those delivered by the existing legacy systems. What banks need to do is to integrate the existing back-end systems and manual processes with the customer-facing interface. The current integration approach encompasses building an application layer around the legacy systems to create a customer interface; this seems feasible because comprehensive transformation would involve extensive upgrading of the legacy systems.
3. Personalized customer services make the winning strategy
UX personalization is the winning strategy for mobile apps of all kinds and banking apps are no exception. Smart players, therefore, would work on ideas such as customizing home screens, choosing colors, and changing font sizes. Addition of how-to-guides and easy access to customer help buttons are some other useful personalization ideas. Further, apps can use geo-location based notifications and reminders to customers when they are in the vicinity of the bank. Some other personalization ideas are in the form of budgeting tool and investment advisory.
4. Embracing innovative technologies can take banking apps to the next level
Innovative technologies such as Artificial Intelligence and machine learning have the potential to take mobile banking apps to the next level. As mentioned before, voice and facial recognition are becoming the foundation of app security while chatbots are being embraced to replace the human customer support function. Voice-enabled AI can be integrated into the app to enable the users to perform searches and even make payments.
5. Streamlined navigation and reduced input make the app valuable for the users
Another tip to enhance the level of UX of your banking app is to streamline its navigation and reduce the level of inputs required from the user. The app should ideally have proper navigation and simple redirects that smoothen the user journey. Intuitive elements such as search boxes, section navigation tools, and in-app labels can do the trick. Similarly, minimal effort from the customer can make a great difference to the UX as no user would want to key in too much information while using it. Auto-suggestion, predictive text, and spell-check can minimize the user effort significantly.
Conclusion
Banks aiming at building impressive banking app experiences need to avail professional mobile app design services to ensure that they are able to implement all these tips and more. This investment is worthwhile because eventually, a great UX can determine the success of the bank’s mobile presence and its positioning in the competitive service landscape.
Mobibiz: Mobile App Development Company 