What are the challenges faced during testing of Mobile applications?

Mobile applications have grown remarkably fast in recent years. And guess what is the core reason behind this success? Undoubtedly, the benefits it offers to business and end users. The progress has been unstoppable and many latest innovations have been directly involved in it. Studies have shown business are growing with the usage of mobile applications in comparison to those avoiding it.

As the benefits of mobile app increase, so does the competition: everyone is looking for a more advanced and effective app. The major task is to keep pace with the rapidly advancing industry. With so many parameters, it becomes a challenging job for Mobile app testing services to test a mobile application in all possible scenarios.

1. Networks
This factor is crucial for an application to perform better and satisfy user needs. Wi-Fi speed, signal strength, and data download can leave a huge impact on the end user. Since all network service provider supports different amounts of data, it is crucial to test their speed. A tester should consider all these factors and check that the app works well with different networks. Testing in a real network helps to identify existing problems. A tester creates a platform, to test the operation of the application on a real device in different network conditions.

2. Screen Size
Today, there are plenty of mobile gadgets available with different screen sizes. It is quite challenging to test the application on every screen size. Testers who used to focus particularly on pixel perfect functionalities are now forced to give more time to screen responsive without changing the crucial elements. To ensure the user experience is top-class, regardless of the mobile screen, Mobile app development services change the layout structure of the app.

3. Testing Tools
Testing is very important for a mobile application and for this, plenty of tools available. Selecting the right one to meet the design necessities is a significant decision. The effectiveness of a mobile app will depend completely on its compatibility with automated testing. Most applications are developed for iOS and Android platform, but the list can go on like Windows & Firefox OS. A user device can be of any OS. Thus, it is better to go with a tool that supports the maximum number of potentially used OS platforms.

4. Artificial Intelligence
AI is an integral part of the testing and future of automated application testing. AI bots can create test cases, and generate test data automatically. These bots set a certain test target and data for the test input. People still opt for traditional testing approach and do not seek the support of the bots with AI, but experts reveal that artificial intelligence is a key parameter to enhance the power of automated mobile testing.

There are plenty of reasons behind a mobile application success like brilliant research, skilled developers, the latest technology, and proper testing. No matter what the developers, promoters, and managers work, without proper testing, everything can fall flat. If you are hoping for your application to reach maximum users, but the app lacks proper testing, the chances of your success are narrow.

Conclusion:
Testing allows to identify all the loopholes in the application, enhance its usability, performance, and increase personalization factor for commercial success. We hope that this blog has provided you relevant details of the challenges faced by the testers. You should contact mobile app development services provider to get a dedicated mobile app for your business. This will definitely help in growing your business.

How Mobile App Marketing Services have changed in the last few years?

Mobile devices are used by millions of people globally to perform multiple tasks on a daily basis. Several of these tasks like scanning documents, preparing presentations, online payments, buying tickets, taking pictures and videos, cannot be completed without a mobile.

Every mobile work on a small software that directs it to do a specific task. This small software is commonly termed as applications or simply mobile apps that play a vital role in our daily lives. These apps are coded by experienced developers, working individually or for an app development company. A large number of frameworks, plugins, programming languages are available to develop mobile apps. Development of an app is not the sole objective of yours, its marketing is also crucial.

The Relevance of Mobile App Marketing
Coding, designing, and testing are a crucial element of an app development process. However, for its proper success marketing is also needed to ensure people download it. On a daily basis, the large number of apps are launched, yours might get unnoticed if you skip the right strategy to promote the app. To succeed, you need to follow marketing strategies in a proper manner. These strategies include:

• Start a blog or forum
• Email Marketing
• Build a responsive website for the app
• Press Release
• Contacting influencers
• Push notifications

All of these strategies play a vital role in app promotion. These strategies are time taking and need investment. If you are planning to promote your app, contact a reputed Mobile App Marketing Service provider. They will follow the proper strategies to promote your app and make sure that good engagement is there. They will maximize the number of downloads within the deadline.

However, in the last few years, their areas of working changed. Let’s discuss it in detail.

1. Personalization
It is always considered a vital factor in the marketing of mobile applications. The term is generally used to make an application more personal to satisfy the end user needs. Users love apps that are more customizable to their requirements. The overall experience of using the app is improved with personalization.

Apps that lacks in personal feel are usually uninstalled by users. According to reports, more than 60 percent of consumers uninstall the app if they feel uncomfortable with its usage. The number of concern were raised, making development company more focused on personalization in order to drive users.

2. Marketing Platforms
In the last few years, a lot has changed in the marketing world and more platforms have become available to interact with users while promoting apps. For example, Facebook, Twitter, and YouTube have turned into marketing platforms than simply a chatting or video streaming website.

More networks for the app, product, and service advertising are launched in the last few years. Marketing experts are taking full benefit of these platforms to increase awareness about their client services, mobile apps, and products. This helped a lot to boost sales and ROI.

3. App Store Optimization (ASO)
A large number of people are familiar with the term search engine optimization. App Store Optimization is similar to SEO. ASO is used for ranking mobile apps in different app-stores like iTunes and Play Store while SEO is used for ranking websites in crawlers like Google and Bing.

In its recent years of launch, ASO remained ineffective. But, nowadays, you can’t ignore it as it is a vital element to succeed in app marketing. The idea was put into effect to guide developers promote their apps with ease as there exists a huge number of apps in the cyber world.

Wrapping Up:
You need to give proper time to get your app promoted in the right manner. This is all possible with the above marketing strategies and needs professional guidance. But remember marketing areas keep on changing. So our best advice is to consult a marketing service provider to stay updated and acquire a good number of user downloads.