Mobile devices are used by millions of people globally to perform multiple tasks on a daily basis. Several of these tasks like scanning documents, preparing presentations, online payments, buying tickets, taking pictures and videos, cannot be completed without a mobile.
Every mobile work on a small software that directs it to do a specific task. This small software is commonly termed as applications or simply mobile apps that play a vital role in our daily lives. These apps are coded by experienced developers, working individually or for an app development company. A large number of frameworks, plugins, programming languages are available to develop mobile apps. Development of an app is not the sole objective of yours, its marketing is also crucial.
The Relevance of Mobile App Marketing
Coding, designing, and testing are a crucial element of an app development process. However, for its proper success marketing is also needed to ensure people download it. On a daily basis, the large number of apps are launched, yours might get unnoticed if you skip the right strategy to promote the app. To succeed, you need to follow marketing strategies in a proper manner. These strategies include:
- Start a blog or forum
- Email Marketing
- Build a responsive website for the app
- Press Release
- Contacting influencers
- Push notifications
All of these strategies play a vital role in app promotion. These strategies are time taking and need investment. If you are planning to promote your app, contact a reputed Mobile App Marketing Service provider. They will follow the proper strategies to promote your app and make sure that good engagement is there. They will maximize the number of downloads within the deadline.
However, in the last few years, their areas of working changed. Let’s discuss it in detail.
1. Personalization
It is always considered a vital factor in the marketing of mobile applications. The term is generally used to make an application more personal to satisfy the end user needs. Users love apps that are more customizable to their requirements. The overall experience of using the app is improved with personalization.
Apps that lacks in personal feel are usually uninstalled by users. According to reports, more than 60 percent of consumers uninstall the app if they feel uncomfortable with its usage. The number of concern were raised, making development company more focused on personalization in order to drive users.
2. Marketing Platforms
In the last few years, a lot has changed in the marketing world and more platforms have become available to interact with users while promoting apps. For example, Facebook, Twitter, and YouTube have turned into marketing platforms than simply a chatting or video streaming website.
More networks for the app, product, and service advertising are launched in the last few years. Marketing experts are taking full benefit of these platforms to increase awareness about their client services, mobile apps, and products. This helped a lot to boost sales and ROI.
3. App Store Optimization (ASO)
A large number of people are familiar with the term search engine optimization. App Store Optimization is similar to SEO. ASO is used for ranking mobile apps in different app-stores like iTunes and Play Store while SEO is used for ranking websites in crawlers like Google and Bing.
In its recent years of launch, ASO remained ineffective. But, nowadays, you can’t ignore it as it is a vital element to succeed in app marketing. The idea was put into effect to guide developers promote their apps with ease as there exists a huge number of apps in the cyber world.
Wrapping Up:
You need to give proper time to get your app promoted in the right manner. This is all possible with the above marketing strategies and needs professional guidance. But remember marketing areas keep on changing. So our best advice is to consult a marketing service provider to stay updated and acquire a good number of user downloads.
Mobibiz: Mobile App Development Company 