The market of augmented reality is expanding continuously with$61.4 billion in 2023. AR solutions are greatly desired by several industries while impacting user experience across healthcare, gaming, retail, entertainment, education, and more.
However, retail is the major playfield for augmented reality allowing businesses to inspire consumers to make more purchases. Using AR-powered solutions, retail & eCommerce businesses are personalizing the user experience, while boosting consumer interest in products. Let’s understand how does it do so.
What Is Augmented Reality?
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics, or GPS data. It’s basically the technology that supplements the world around you with digital information.
If you want to create a retail solution that boosts consumer interest, you must connect with an augmented reality app development company to get more insight.
Benefits Of Integrating AR In Retail Solutions
#1. Personalized User Content
Retailers often personalize content to meet the needs of their customers. You might’ve noticed this when shopping – eCommerce platform filters out irrelevant items from your search results, making it easier for you to find what you’re looking for with minimal effort.
Other technologies are available too, such as VR and AR which render augmented reality solutions that combine both virtuality and reality seamlessly together.
Also Read: Know How AI in eCommerce App Is Rapidly Evolving the Online Storefront
#2. Reducing Trial Waiting Time
Waiting for your turn outside the trial room can be really boring, which only increases the time spent waiting. So there are virtual mirrors where you can simply find out what size dress you like without having to wait or leave the room.
This is an amazing use of augmented reality in retail – especially helpful if shopping in person! And if doing it online? Same thing: suppose while shopping for a pair of sunglasses, the app will scan your face and place a digital version of that pair onto it.
This type of gamification technique plays a significant role when it comes to driving up profits during some downtime at work (i.e., lunch hour).
#3. Eliminates language barriers
With so many languages out there, we can run into some communication difficulties every now and then. Luckily, however, modern technology has allowed this barrier to be overcome.
With Google Translate AR Mode, you can view any of the 40 foreign languages as your own mother tongue. Through features found in AR-based shopping apps and augmented reality guides that work both regionally or through artificial intelligence (AI), people are able to communicate across borders.
And learn about new cultures—all while maintaining their sense of autonomy and freedom.
#4. Improves the Shopping Experience
This is the culmination of all advantages and one of the biggest AR/VR trends in modern retail. Whether you’re shopping online or offline, a retailer should provide the most interactive means so that you can have an enjoyable experience while shopping and feel inclined to return again and again.
Advanced In-Store Experiences with Digital Mirrors are becoming more prominent thanks to innovations happening every day. Mostly, mobile app development services allow businesses to leverage augmented reality to the fullest.
#5. Increasing Brand Awareness
Augmented Reality (AR) is an incredible way for a brand to grow its popularity and recognition among consumers. With mobile applications including state-of-the-art AR features, brands can give users new and exciting experiences they won’t soon forget.
For retailers who need to quickly gather feedback from potential customers, AR provides many opportunities to interact in original ways while opening up a direct line of communication.
Wrapping Up
Contrary to popular opinion, augmented reality isn’t new at all. It has been a part of the retail industry for years now and it will only become more prevalent in everyday life. In just a short amount of time, you’ll have access to clothes, gadgets, and household items without ever leaving your home.
And with an AR-equipped device of some kind (a phone or smart glasses) you’ll be able to see product information wherever you go – before buying anything online!
If you want to leverage the opportunity to create a futuristic eCommerce solution to boost your consumer experience, hire mobile app developers with experience in AR and AI technology. It will help you create a trending solution that boosts consumer trust.
Consult Mobibiz, a reputed mobile application development company in Gurgaon offering development, migration, and customization of mobile apps. They let business owners create mobile apps by opting ready-made features to offer to customers.
Mobibiz: Mobile App Development Company 